Fashioning the Body: Versions of the Citizen, the Self, and the Subject

I find the crank especially interesting. Attached, somehow, to this unit of woman (including a wheel, faceless hair, timepiece-holding fingers, lightbulb where a head should be, BMW logos scattered to form a background), it seems like the mechanism that might animate this vehicle-like cyborg. I wonder whose hand cranks it? Is it too generalizing to assume that it is the collective force of society, of civilization, that turns the crank? It seems too easy and far too common to pass anything and everything off as being the "work of humanity." Who IS this humanity we speak of? I don't know if we, as "society," would ever advocate anything at all if there weren't some sort of an authoritative nudge in the "right" direction. But then, who is the authority?